The first example is in early March this year when Microsoft's Bing partnered with Kayak.com to provide flight metasearch. It will allow internet travel shoppers to launch a travel search directly on Bing. The company had also created partnerships with Facebook, Twitter and Wolfram Alpha.
The second example is Pegasus with Google. The central reservation system operator is currently working with Google to include hotel pricing and direct links to hotel booking sites alongside hotels listings on its new Google Maps hotel search function.
The above screenshot shows a hotel search on Google
and with the new partnership, users will be able to select their hotel from a pricing list.
The aim of the partnership is to create a different search experience helping the customer to make faster and better informed decisions. For the internet search providers, it is a great marketing tool as it is a way to capture advertising and placement revenues. For central reservation system players, it allows them to attract internet travel shoppers and avoid them to go to online travel agencies. And on the other hand, for online travel agencies (such as Kayak), it allows them to create more awareness.
No comments:
Post a Comment