Friday, April 22, 2011

Electronic multimedia guides

When visiting a museum or a landmark in the city, I always liked to rent an audioguide. It provides context, history and information on the things being viewed. It doesn't replace the actual guide, but can be substituted to an audio documentary. It is also available in different languages.  
Last weekend in Philadelphia, I discovered something that revolutionized my touring habits: electronic multimedia guides. In the present example, the visitor calls a number displayed on the sign, enter a key number and the audio tour starts. No more line at the audioguides counter, no more outrageous prices, just the convenience of your phone.



There are different kinds interfaces to retrieve electronic multimedia guides: regular cell phones, smartphones, PDA, LED handheld device. They all allow audio, visual and textual content. Some even offers GPS location features that starts the part of the tour when it senses location and target object. More advanced devices include artificial intelligence that assess visitor's interests and aims. The audiotour will thus be tailored to the visitor and either extended or shorten.

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